AT THE EVOLUTION CONCEP TRADE SHOW
Evolution is a trace show in which the best brands and lingerie designers are exhibited, presenting their collections to buyers from the United States, Canada and Central America mainly. It began in August 2020 with a digital platform, as a support and solidarity proposal with the lingerie brands after the pandemic, made by the designer Samantha Chang, who has been one of the most important brands in the world of Lingerie.
This summer 2021, they launched their first container -class trace in New York, having access only with invitation.
On this occasion we had the opportunity to be present in Evolution and we could show our most exclusive garments, as well as the most recent Couture Entos Collection, which is made up of different models such as Bralette, Pantie, pajamas both pants and short short and long; All made of silk and lace with optimal quality and with unique colors such as, Pale Rose, Black, Mocca, Ivory and Eau de Nile, which will be launched in October 2021 in Mexico.
Being present for entos represented the growth at the United States that the brand wants to achieve for the following years; That said will begin to open its market in cities like Washington, North Carolina, Houston, among others. For years it has sought to achieve positioning in the United States, this was one of the great benefits of the event, identifying that the brand was really recognized by the people who were there and it was a great opportunity to show the evolution of the brand through of the years. The evolution of the brand over the years and the value proposition it offers for buyers and end customers.